The Tshepang Trust has embarked on a campaign that seeks to address this phenomenon. The campaign is called STOP HIV Stick To One Partner. Underpinning this campaign is a broader Information, Education and Communication (IEC) Strategy known as e = mc2, (an analogy taken from Albert Einstein theory on relativity) that focuses on empowerment of women, male reaffirmation in order to accelerate efforts on reducing further spread of HIV infections (c┬) in line with the South African National Strategic Plan (NSP) on HIV and AIDS to prevent HIV transmissions by 50% in 2011.
The STOP HIV – Stick To One Partner HIV Campaign further expands on the global HIV prevention strategy of ABC by promoting:
Abstinence, Be faithful, Compassionate, caring intimacy, one safe relationship by emphasizing the B message as an imperative message of survival whilst adding D and E as integral part of this campaign.
D, stands for disclosure on a limited basis (particularly to support structures e.g. partners, spouses, family members and close relationships) for the HIV infected and promoting positive prevention whilst E stands for early detection and diagnosis through routine testing and counseling.
The STOP campaign is targeted at all sexually active and potentially sexually active individuals including ordinary community members.